Content Marketing: An exciting game of chess!!

Content marketing is being treated like a game of checkers even by big companies.

Content is viewed as a magic bullet or a necessary evil by them. Realistically, neither of these is true. 

There are too many companies that think that they can grow their business simply by having a blog and posting once a week.

It seems to be a repetitive, infinity-long process that needs to be done without any strategy until something happens.

Right?

Absolutely wrong. 

When it comes to an effective content marketing strategy, it's a matter of outsmarting your opponent with precision and plain language. 

To be effective, you need to spend more time. Content creation involves more than just coming up with a topic and writing it. 

Anyone can hire a kid to write a blog post once a week. Checkers aren't as fun and effective as chess, so this article tells you how to play it like one. 

Content Marketing is Chess, Do Not Treat It Like Checkers!

Content marketing is a game of chess. You have to think multiple moves ahead. You have to plan for contingencies and be prepared for any scenario that could happen down the road. 

You have to consider your audience's needs, not just what you think they want in this moment. And you have to make sure that every piece matters and plays an essential part in your strategy.  

So don't treat content marketing like checkers, where you simply move forward and hope your opponent doesn't block your path or capture your pieces. Instead, think about how every element in your strategy will affect each other — positively and negatively — over time. 

Why do we call it the king? It is a leading force that works to establish a community with a long-term view and not a short-term one.  

The term content marketing is a type of marketing that includes creating and sharing online content that is persuasive, engaging, and well intended. 

Content not just makes your product remarkable. Content is designed to encourage and persuade potential customers to visit a brand's website. 

Content Marketing: Looking Beyond Content

Content on your site gives people reasons to visit, learn from, and become customers. You cannot attract visitors to your site without a proper, well-researched, and well-planned strategy.

Why do we call it a strategy?

Content marketing is a strategic process, not just a tactical one. If you want to create something that will work for your brand, you need to consider the long term and what makes sense for your audience. Not just what's going to get them clicking today or tomorrow.

Here are some questions to ask yourself before starting any piece of content marketing:

• Who is my audience? What do they care about?

• What is my purpose? What do I want them to know or think about?

• How do I want this piece of content to fit into our larger strategy?

• What will make this piece of content stand out from everything else in their feed?

In order to gain brand awareness and target customers for business growth, it is important to use different kinds of content marketing strategies depending on the marketing channels you are using.

Better content means more sales, more leads, and a huge clientele!!

Content is the foundation of your digital marketing campaign!!

A good content strategy is crucial if you intend to launch a digital marketing campaign. Search Engine Optimization is the content of the pages ranked in search results. PPC depends on content as it forms the greeting pages that pull traffic from your advertisements.

The blog post you share on social media, the pages you optimize, and the words you use online to enhance your reputation are all content. It doesn't matter what you're trying to achieve; content is the basis.

Make a Move or Lose!!

A well-written piece of content informs your audience about your business. A substantial part of your potential customers has fundamental questions that it addresses. 

Making content that informs your audience isn't just about revealing fascinating facts; you're helping them settle on the right buying decision, simplifying their lives, and getting a good deal on your end.

That's a win-win situation. A potential customer who is more informed is more likely to become a paying customer - because you took the time to make the page!

Become a Grandmaster of your Content Marketing strategy 

You must be overwhelmed by the comparison we made with chess. However, we are here to make it easier for you!

Every time one of your visitors moves towards becoming a customer on your site, it's viewed as a conversion. Conversions are what help your business grow. 

The first step to acquiring conversions is getting your content out there. It's more than just faceless text-only ads. 

Atlantis BPO Solutions offers a direct line to customers that any other marketing channel cannot duplicate. We help you build up an authentic relationship with your customer base. Moreover, we help you promote your business through social sharing by creating professional content regularly.