New Google Helpful Content Update: What You Need To Know?

When you try to achieve a specific keyword goal, you are putting yourself at the mercy of Google's algorithm. 

And if by any chance google decided to tweak their algorithm you're going to lose all of your hard work. 

The reason is…

Google is always working to improve the quality of its search results. 

For this purpose, recently Google has rolled out a new update that changes the way it ranks content.

The update is called “helpful content'' and is designed to boost websites that provide useful information. 

Now, they are making it easier for you to find the “helpful content” your user is looking for!

This update is important for all businesses that rely on Google for leads and traffic. 

In this article, we will talk about what this update means for you as a writer, publisher, or site owner. 

What is Google Helpful Content Update?

Google has a long history of updating its search algorithm to produce better results for users. 

These updates help Google better understand the content on your site and increase the chances that your site will be ranked higher in search results. 

Google has a clear vision of what it wants to see in search results. 

• Google wants content that is helpful that satisfies user experience and is meaningful.

• The content should be written in a way that is human-friendly, not just machine-readable. 

• The content should be based on the needs of your target audience rather than aiming to get a ranking in search results. 

Down below are some of the main highlights or purposes of this latest update. 

• The goal is to improve the user experience:

In order to improve the user experience, the update aims at delivering everything the user is looking for in an easy, quick, and efficient manner. Furthermore, it provides a way for high-quality content-producing sites to rank above lesser-quality ones. 

• To ensure that your content is valuable, word by word:

Google will now look at what words are on your page and hope they are useful for users searching for specific terms or phrases. If Google thinks your text meets this criterion it will rank your page higher in search results. 

• To ensure that the information is relevant and useful:

Search engines will rank a site higher if it contains relevant and useful content. A site with to-the-point and unique informative content will be ranked higher as well.

For example, if you're trying to rank for "best laptop in 2022" and your site contains an article about the best laptop in 2022, your site will probably rank NOT higher than others. Only if you provide a review after using the product will it rank highly."

• Easy and quick access to the information users need

The main purpose of this update is to provide a better user experience and help users find what they are searching for. 

If you have ever used google before then know that sometimes when you search for something on google it can return search results that don't really answer your query or help find what you are looking for. 

This update will help improve and refine search results by giving users what they are looking for faster and easier without having to click through so many websites until they find what they want. 

• Upgrading content with science-based evidence

Specifically, the update requires website owners to use authentic information, and content creators to provide solid, scientific proof of their claims.

What Type Of Content Will This Update Impact?

The change is intended to promote more credible authorization and trustworthy results with the goal of reducing misinformation and improving the search experience for users. 

Google helpful content update is designed to reward websites that provide valuable information to the reader; it will also penalize websites that provide very little meaningful information to the reader.

The following categories will see massive improvements in SERPs:

• Online Educational Websites:

An online e-learning website that provides free training for IT professionals worldwide. There are video tutorials, articles, PDFs, and other resources available on their website that can help visitors.

Websites of this kind will not be affected by these updates in any way.

Then there is another site in a similar niche that merely provides information without adding much value to other sites. Such websites will be directly affected by this update. 

• Arts and Entertainment Sites, Including reviews and Concert Listing:

You seem to be writing about things because they are trending and not because you think your audience would be interested in those topics.

Generally, arts and entertainment websites only aim at ranking and use specific keywords and key phrases instead of providing useful information to the reader.

• Shopping Sites both online retailers and brick-and-mortar stores. 

How well does your content demonstrate your first-hand expertise? 

The vast majority of sites in this niche lack the depth of knowledge or expertise that comes from actually using the product that exists in similar niches.

When Will Google Release The Helpful Content Update?

Today, content reigns supreme. It's the most important tool you have in your arsenal. There are many benefits to using it, not just in attracting visitors or converting leads, but also in building trust and authority in your industry and getting more business.

The update will be rolled out over the course of the next week. The full rollout will usually take about two weeks to complete.