What is Google’s Product Review Algorithm Update?

 Google's product review algorithm update is here, and it's changing the way we shop online.


The new algorithm will help Google determine which reviews are trustworthy and which aren't, so you can trust that you're getting the best advice on your purchases.


Google's new algorithm ensures that the review system isn't being abused by companies or users who want to gain a competitive advantage over other businesses or consumers.

What is Google's Algorithm?

An update to Google's Product Review Algorithm changes how products rank in their search results. 


Consumers will be able to find more trustworthy reviews for products thanks to this update, which was announced on April 25, 2019. 


By rewarding honest and unbiased reviews with higher visibility, the algorithm encourages reviewers to leave honest and unbiased reviews. 


The system also penalizes sites offering incentives for reviews (e.g., free products) or manipulating reviews by artificially inflating star ratings.

New Guidance From Google For Writing Product Reviews

  • In-depth analysis

In the case of a product, give useful details, such as specifications or how it differs from its predecessors in terms of materials and usage.


  • Actual Product Use

As a general rule, Google is looking for product reviews from people who have actually used the product and have experience with it to give it a high rating.


  • Unique Information

Rather than spammy information provided by manufacturers, the new update encourages us to include unique information in product reviews.


  • Comparable Product Coverage

In order to rank higher on Google, product reviews should be discussed in detail and a comparison of similar products should be included. By comparing your products to other products in detail, you can help users identify the advantages you have over them. 


  • Benefits and drawbacks of a certain item 

In order to gain a better understanding of why a particular product may be a great fit for them or if it has some disadvantages that they should be aware of, users need to look at its benefits.


  • Specifics on how a product performs 

If the user is going to be using a product, then there should be detailed specifications on how the product performs and what benefits the user will receive from it when he or she uses it.


  • How the product differs from the previous version 

In addition to describing how the product performs better than previous versions, the review should describe how the product improves on previous versions. It is helpful to compare the current version with the previous version in order to gain a deeper understanding.


  • Include Information beyond what the manufacturer provides

In-depth research and extra information about a product should be included in the review, except for manufacturers' information.


  • Add visuals, audio, and links

The user experience and engagement are better with visuals such as infographics and pictures. In a limited amount of time, the reader is able to get more information from this article. 


  • Cover a product apart from its competitors

It's better to engage your reader by covering the product differently from its competitors rather than following your competitors' content strategies.


What Does Google's Product Review Update Mean For Your Ecommerce Website? 

It is the goal of a better product to provide the reader with relevant and informative information for the user in a way that is engaging and informative. 


You should not underestimate the importance of the product reviews you post in your e-commerce website's blog section. 


Reviewing a product gives us an insight into how it will perform in the real world. In addition to providing information, it goes beyond that. 


Writing a product review aims to persuade customers that your product is the best and why they should only buy it from you.


What Atlantis can do for You with Google's Latest Product Update:


Google wants to ensure that users can find reliable information about the products or services before they click through to them with the new Google Product Algorithm Update.


Why does this matter to business owners? The update will affect how your website's reviews are ranked on Google search results.


Is Atlantic BPO solutions able to assist you with that? Well we have made it easier than ever to get your products in front of consumers who are looking for exactly what you have to offer. Our goal is to identify and solve the digital marketing and website experience problems in order to accelerate the growth of your business.

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