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  New Google Helpful Content Update: What You Need To Know? When you try to achieve a specific keyword goal, you are putting yourself at the mercy of Google's algorithm.  And if by any chance google decided to tweak their algorithm you're going to lose all of your hard work.  The reason is… Google is always working to improve the quality of its search results.  For this purpose, recently Google has rolled out a new update that changes the way it ranks content. The update is called “ helpful content' ' and is designed to boost websites that provide useful information.  Now, they are making it easier for you to find the “helpful content” your user is looking for! This update is important for all businesses that rely on Google for leads and traffic.  In this article, we will talk about what this update means for you as a writer, publisher, or site owner.  What is Google Helpful Content Update? Google has a long history of updating its search algorithm t...

  Google's product review algorithm update is here, and it's changing the way we shop online. The new algorithm will help Google determine which reviews are trustworthy and which aren't, so you can trust that you're getting the best advice on your purchases. Google's new algorithm ensures that the review system isn't being abused by companies or users who want to gain a competitive advantage over other businesses or consumers. What is Google's Algorithm? An update to Google's Product Review Algorithm changes how products rank in their search results.  Consumers will be able to find more trustworthy reviews for products thanks to this update, which was announced on April 25, 2019.  By rewarding honest and unbiased reviews with higher visibility, the algorithm encourages reviewers to leave honest and unbiased reviews.  The system also penalizes sites offering incentives for reviews (e.g., free products) or manipulating reviews by artificially inflating sta...

  Content Marketing: An exciting game of chess!! Content marketing is being treated like a game of checkers even by big companies. Content is viewed as a magic bullet or a necessary evil by them. Realistically, neither of these is true.  There are too many companies that think that they can grow their business simply by having a blog and posting once a week. It seems to be a repetitive, infinity-long process that needs to be done without any strategy until something happens. Right? Absolutely wrong.  When it comes to an effective content marketing strategy, it's a matter of outsmarting your opponent with precision and plain language.  To be effective, you need to spend more time. Content creation involves more than just coming up with a topic and writing it.  Anyone can hire a kid to write a blog post once a week. Checkers aren't as fun and effective as chess, so this article tells you how to play it like one.  Content Marketing is Chess, Do Not Treat It Li...